UD Trucks - Quon Concept 202X
At the Tokyo Motor Show 2019, UD Trucks was presenting a tangible new way of communication and interconnectivity in the industry with a new concept truck designed by UD for the near-future: The Quon Concept 202X.
Not merely a design and technology exercise, UD wanted to combine cool, robustness, evolution with delight, optimism and anticipation.
We were tasked with recognizing these ideals through a promotional teaser to be played at the press conference before the official unveiling to the world at the motor show.
Partnering with director Artem Skiy, we exceeded the clients expectations and created a highly creative promo video inspired by Top Gear and high end TV commercials for super cars to show off the truck’s unique design features and communicative external LED displays.
Executive Producer: Ryu Ishimori
Producer: Adrian Grey
Director: Artem Skiy
DP: Brandon Strack
AC/AD: Tom Slemmons
2nd AC: Alexis Wuillaume
Production Manager: Tatsuya Yamada
Gaffer: Vince Paul
Lighting/Grip: Yukari Saito Chief, Tetsuya Kusu 2nd, Masahiro Kawakami 2nd, Takeshi Kagami 2nd, Mie Inaba 2nd, Koji Matsumoto 2nd
Lighting Effects: Borislav Radosavljevic
Key Grip: Jun Nobutaka
PA: Shoichi Hanaue
Editor: Artem Skiy, Brandon Strack
Color: Brandon Strack