UD Trucks - Quon Concept 202X

At the Tokyo Motor Show 2019, UD Trucks was presenting a tangible new way of communication and interconnectivity in the industry with a new concept truck designed by UD for the near-future: The Quon Concept 202X.

Not merely a design and technology exercise, UD wanted to combine cool, robustness, evolution with delight, optimism and anticipation.

We were tasked with recognizing these ideals through a promotional teaser to be played at the press conference before the official unveiling to the world at the motor show.

Partnering with director Artem Skiy, we exceeded the clients expectations and created a highly creative promo video inspired by Top Gear and high end TV commercials for super cars to show off the truck’s unique design features and communicative external LED displays.